The Real Reason for China’s Two-Child Policy: Millions of New Consumers

Two fictitious Chinese brothers are born in Tuanjiehu Maternity Hospital in the Chinese capital of Beijing. Let’s say the first was born already, in late 2015; his parents nickname him Laoda, meaning “oldest child.” That’s because they have hopes for a second, who it turns out will be born in 2017; his parents will nickname him Lao’er, meaning “second child.” That Lao’er will even be born at all, to parents not eligible to have a second child under China’s previous family planning policy, will be something of a reproductive windfall for the family.

Good Journalist, Bad Journalist

As China marked its annual Journalists’ Day over the weekend, proclaiming the importance of “correct news ideals,” even jaded New Yorkers stopped in their tracks and took notice. How could they not? The message beamed over 7th Avenue on Times Square, dominating one of the world’s most visible jumbotrons. According to a Chinese-language press release posted by the marketing department at PR Newswire, “many New Yorkers stopped to watch and take photographs.”

Watch Frank Underwood Advertise China’s Black Friday

On November 11, at the stroke of midnight Beijing time, millions of Chinese sitting behind their computers or cradling their mobile phones began purchasing cell phones, handbags, and clothing at cutthroat prices. By the end of November 11, analysts expect these eager consumers will have spent at least $11 billion. Today is Singles’ Day. It’s the largest one-day online sales bonanza in the world, although many outside of China have never heard of it.