Book from the Sky

“Book from the Sky,” hand-printed books, ceiling and wall scrolls printed from wood letterpress type using false Chinese characters, installed at Elvehjem Museum of Art, University of Wisconsin-Madison, 1991.

Peter Knights

Peter Knights has served as Executive Director of WildAid since its founding in 2000. He initiated the Marine Protection Program and currently leads the Demand Reduction Program for shark fin, manta ray gill rakers, ivory, and rhino horn. He was formerly a Program Director working on illegal wildlife trade with Global Survival Network and a Senior Investigator for the Environmental Investigation Agency. He specialized in conducting global on-site investigations and campaigned against the trade in wild birds for pets and the consumption of endangered species in traditional Chinese medicine, such as bear gallbladder, rhino horn, and tiger bone. On birds, this work led to over 150 airlines stopping the carriage of wild birds and the Wild Bird Conservation Act, which cut imports of wild birds into the U.S. from 800,000 to 40,000.

In 1996 while working across Asia, Knights created the first international program aimed at reducing demand for endangered species products. He received an Associate Laureate of the Rolex Award for Enterprise for this work. The program used sophisticated advertising techniques, donated airtime, and organized celebrity spokespeople with the message "When the buying stops, the killing can too" and has over 100 actors, athletes, and musicians appearing in its campaigns. In 2011, it raised $200 million in donated media in China alone. The campaign Knight started on shark fin is attributed with helping to reduce demand for fins by 50-70% in China in 2012 and helping to secure bans in a number of U.S. states.

He holds a B.Sc. in Economics from the London School of Economics.

China Has Its Own Anti-Vaxxers—Blame the Internet

Misinformation and Mistrust are Endangering the Country’s Vaccination Program.

While health officials in the United States and parts of Europe wrestle with a growing anti-vaccination, or “anti-vaxxer” movement, China is dealing with a less organized but similarly serious fear of immunizations. Social media reveals traces of vaccination anxiety across the country. On March 9, a man in China’s bustling manufacturing hub of Dongguan close to Hong Kong uploaded a photo of his latest immunization record to the popular social media site Weibo.