China’s First Etiquette School | Tencent



Zhou Pinglang—Tencent News

Sara Jane Ho is the founder of Institute Sarita, a Chinese version of a Swiss finishing school. A Hong Kong native and Harvard Business School graduate, Ho opened her institute in 2013, teaching Western etiquette to the country’s nouveau rich. Her school offers a U.S.$1,200 two-day course and a 10-day course for U.S.$12,000 that include lessons on such skills as how to correctly use Western cutlery and how to pronounce the names of designer brands like Christian Dior. Dubbed Beijing’s Miss Manners, Ho is out to combat the bad publicity the first modern generation of wealthy Chinese get for gauche behavior.

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Sara Jane Ho is the founder of Institute Sarita, a Chinese version of a Swiss finishing school. A Hong Kong native and Harvard Business School graduate, Ho opened her institute in 2013, teaching Western etiquette to the country’s nouveau rich. Her school offers a U.S.$1,200 two-day course and a 10-day course for U.S.$12,000 that include lessons on such skills as how to correctly use Western cutlery and how to pronounce the names of designer brands like Christian Dior. Dubbed Beijing’s Miss Manners, Ho is out to combat the bad publicity the first modern generation of wealthy Chinese get for gauche behavior.