William Moss is Director of Global Corporate Communication for Motorola Mobility, based in San Francisco. He spent 17 years in Asia, and was in China from 2004 through 2012, where he did agency and in-house public relations for the China operations of foreign multinational companies. Much of Moss’ work has involved the risks afflicting foreign companies operating in China, including labor relations, litigation, and regulatory and product quality issues. He has also analyzed the Chinese government’s public communication in large scale domestic crises.

Moss has written on China technology and business for CNET Asia, Media Magazine, Foreign Policy, and China Economic Review. While living in China he also authored Imagethief, a widely-read blog on communication and media in China, and was a regular contributor to the Sinica podcast on China current affairs.

Last Updated: November 6, 2014

Sinica Podcast

12.07.12

Time to Leave China?

Kaiser Kuo, Jeremy Goldkorn & more from Sinica Podcast
It wasn’t very long ago that the Chinese blogosphere became engrossed with two near-simultaneous and very public posts by well-known expats marking their decisions to leave China for greener pastures. While grumbling about this country is nothing...

Sinica Podcast

09.14.12

Hollywood Comes to China

Jeremy Goldkorn, William Moss & more from Sinica Podcast
When Xi Jinping headed to the United States earlier this year in what everyone assumed was a pre-coronation victory lap, one of the more surprising outcomes of his visit ended up being a stopover in Los Angeles, where China agreed to increase the...

Sinica Podcast

08.31.12

The Huawei Enigma

Kaiser Kuo, Jeremy Goldkorn & more from Sinica Podcast
Is there any other company that better captures the dual way China is perceived internationally than Huawei? As one of China’s few market-based telecommunications equipment providers, the company is in many ways a symbol of China’s high-tech, global...

Sinica Podcast

08.03.12

Yeah, She Wins—Sinica at the Olympics

Jeremy Goldkorn, William Moss & more from Sinica Podcast
This week on Sinica, we go to the Olympics in recognition of what is unarguably the biggest story coming out of London: the spectacular performance of Chinese swimming sensation Ye Shiwen and the subsequent allegations of doping and anti-competitive...

Sinica Podcast

07.20.12

Attack of the Piranhas

Jeremy Goldkorn, William Moss & more from Sinica Podcast
This week on Sinica, Chinese economic growth is on the rocks, ASEAN tensions are breaking through the facade of East-Asian political unity, a major Chinese telecom company is implicated in an international trade scandal, and man-eating fish have...

Sinica Podcast

04.13.12

Muckraking with Chinese Characteristics

Jeremy Goldkorn, Li Xin & more from Sinica Podcast
In one of the juicier quotes making the rounds on social networks this week, a private equity investor in Shanghai savaged the Chinese media for its unblinking corruption, quipping to The New York Times that “if one of my companies came up with a...

Sinica Podcast

04.06.12

The End of the Expat Package?

Kaiser Kuo, Jeremy Goldkorn & more from Sinica Podcast
Heard the bad news? Word on the street is that Fat Package passed away in a Suzhou bar last month. We never really moved in the same circles as the guy, but if true we’ll miss his presence in town. Even while we were hustling to make ends meet...

Sinica Podcast

01.13.12

Year-End Roundup

Kaiser Kuo, Jeremy Goldkorn & more from Sinica Podcast
It was the year of the housing market (up then down), Ai Weiwei’s imprisonment, Wukan, the Wenzhou train crash, air pollution, gutter oil, tainted milk, clenbuterol, China bulls and bears, government transparency, the soaring price of Maotai, Guo...

Sinica Podcast

09.23.11

The Gutter Oil Podcast

Kaiser Kuo, Jeremy Goldkorn & more from Sinica Podcast
“It was really distressing for me to talk to a WHO expert and have him tell me, ‘I have no idea where it’s safe to buy food here ...’” — Sharon LaFraniere.When Luoyang journalist Li Xiang broke China’s latest food scandal last week, exposing the...

Sinica Podcast

08.27.11

Zhao Liang and the South-North Water Diversion Project

Kaiser Kuo, Edward Wong & more from Sinica Podcast
This week on Sinica: China makes an about-face on Libya, we discuss a recent controversy in Beijing’s arts community over independent filmmaker Zhao Liang, and get an on-the-ground update on the state of China’s South-North Water Diversion Project,...

Sinica Podcast

07.29.11

Train Wrecks

Kaiser Kuo, Jeremy Goldkorn & more from Sinica Podcast
After a long and hot July marked by the near-absence of most of our guests, Sinica host Kaiser Kuo is pleased to be back this week leading a discussion of the recent accident on the high-speed Hangzhou-Wenzhou rail line, an accident that has...

Sinica Podcast

05.07.11

Crazed Madmen, Foreign and Domestic

Jeremy Goldkorn, Gady Epstein & more from Sinica Podcast
Despite losing almost a dollar for every dollar of revenue last year, Chinese Facebook clone Renren (人人网) made a spectacular launch on Wall Street last week, raising U.S.$743.4 million in a crazed initial public offering. So it’s no surprise that...