Ying Zhu is a faculty member at the City University of New York and Hong Kong Baptist University, a visiting fellow in the Orient Institute at the University of Oxford, and a visiting professor in the Film Studies Program at Columbia University. The founding editor of Global Storytelling: Journal of Digital and Moving Images, her research areas encompass Chinese cinema and media, Sino-Hollywood relations, television, and online streaming. She has published 10 books, including Soft Power with Chinese Characteristics: China’s Campaign for Hearts and Minds (2019) and Two Billion Eyes: The Story of China Central Television (2013). Her first research monograph, Chinese Cinema During the Era of Reform: The Ingenuity of the System (2003) pioneered the industry analysis of Chinese film studios. Her second research monograph, Television in Post-Reform China: Serial Drama, Confucian Leadership and the Global Television Market (2008), together with two edited books—TV China (2009) and TV Drama in China (2008)—pioneered the subfield of Chinese TV drama studies. Her works have been translated into Chinese, Dutch, French, Italian, and Spanish.
Zhu is the recipient of a U.S. National Endowment for the Humanities Fellowship, an American Council of Learned Societies Fellowship, and a Fulbright Senior Research Fellowship. She reviews manuscripts for major publications and evaluates grant proposals for research foundations in Australia, Canada, Hong Kong, the U.K., Sweden, and the U.S. Her writings have appeared in major academic journals as well as established media outlets such as The Atlantic, Foreign Policy, The Los Angeles Times, The New York Times, and The Wall Street Journal, including others. Her new book, Hollywood in China: Behind the Scenes of the World’s Largest Movie Market, is forthcoming.