Yaling Jiang

Yaling Jiang is the founder of research and strategy consultancy ApertureChina and Chinese consumer newsletter Following the Yuan. Starting out her career as a lifestyle columnist and business journalist in 2014, Jiang has closely observed Chinese consumers throughout this defining decade. She now specializes in providing insights and strategies on the Chinese consumer market for brands and financial institutions. Her expertise has been featured in international outlets such as the Financial Times, Reuters, Le Monde, Les Echos, South China Morning Post, and Jing Daily. She is a graduate of Columbia Journalism School in the U.S., and of the University of Bath and Brunel University in the U.K.