Ivy Yang is the founder of Wavelet Strategy, a New York-based consultancy specializing in thought leadership and reputation management. Wavelet helps businesses craft compelling narratives, develop strategic content, and engage key stakeholders to boost visibility and impact in global markets.
Yang writes Calling the Shots, a Substack focused on bridging the U.S.-China communication gap through stories of successes and challenges. She is also a columnist for the Financial Times Chinese edition, where she explores cross-cultural communication, business strategy, and global market trends.
Yang graduated from New York University with a degree in Media, Culture, and Communication and holds an MBA from Columbia Business School.
