From their website:
People.cn, founded on Jan. 1, 1997, is a large-scale news platform built by People’s Daily, one of the top ten newspapers in the world. It is also one of the largest comprehensive media sources on the Internet.
People.cn is available in seven ethnic minority languages and nine foreign languages. It publishes news in the form of text, picture, video, Weibo and Apps around the clock. It has formed a reliable and extensive readership consisting of users from 200 countries and regions around the world.
Party and state leaders attach great importance to the role of People.cn. On April 26, 2000, then Chinese President Jiang Zemin watched the homepage of People.cn during his visit to South Africa. On his visit to People.cn on June 20, 2008, then Chinese President Hu Jintao talked with netizens through the Qiangguo Forum. On June 30, 2012, Xi Jinping attended the launching ceremony for the digital platform, which made a version of the paper available on cellular phones and, which was built through the joint efforts of the Party Member Education Center of the CPC Organization Department and CPC News of People.cn.
During an inspection tour to the People's Daily on Feb. 19, 2016, President Xi, who is also general secretary of the Communist Party of China (CPC) Central Committee, chatted online with villagers of Chixi Village in Ningde, southeast China's Fujian province, from the multi-media studio of People's Daily Online.
People.cn also runs several news websites including the NPC News and CPPCC News. It has built official websites for the press center of the 17th and 18th CPC National Congress, and has constructed a number of websites for ministries and commissions.
In 2015, more than 281 officials above vice-ministerial level, nearly 2,000 local officials, company executives, celebrities and foreign politicians communicated with netizens through People.cn.
As a media organization with international influence, People.cn has conducted exclusive interviews with foreign leaders, including Russian Prime Minister Dmitry Medvedev, former Pakistan president Asif Ali Zardari and former Prime Minister Yusuf Raza Gilani, New Zealand Prime Minister John Key and etc. A total of 60 ambassadors have come to be interviewed on People.cn.
People.cn owns a number of subsidiary companies and has established 31 local branches across China. It has strived to promote globalization by setting up bureaus and studios in Tokyo, New York, San Francisco, Seoul, London, Moscow, Johannesburg, Sydney, Paris, and Sweden, which significantly boosts its influence abroad and its ability to disseminate internationally.